✺ 01-06
Developer Training
ABOUT
Revitalising the website and sub-brand for an online learning platform. Developer Training is a Codility platform where software developers go to boost their career development by benchmarking their technical skills against the market.
TYPE
Brand refresh
Branding
Web design
YEAR
2021
The Client
Codility is a remote hiring platform for engineering teams. They use our platform to predict the real-life skills of their technical candidates at all stages of the hiring process via unbiased and relevant assessments, live technical interviews and virtual recruitment campaigns - all remotely and at scale. This brings faster hiring, time savings, and gives engineers more time to solve problems that matter.
DT is the central asset of company’s relationship with developers at large. We wanted to keep this space as the primary asset but make significant improvements to it.
New visual identity
The challenge was creating a clear sub-brand to all type of developers who are looking to laverage their skills and learn computer science languages. We did this by creating a new visual identity that relied on code editor classic elements, a rigid grid and pixel graphics.
We started by creating a new custom made wordmark which refer to original Codility icon but instead of playfull roundness we decided to go with bold geometric strokes. We then gave a new spin to their dark-themed colour palette by adjusting its saturation and pairing it with vibrant colours that are used in coding editors and bold yellow as a main color highlight. Untitled Sans was the perfect typeface for this project as it balances geometry and quirkiness in a way that feels both technical and fresh. When all elements are combined, we elevated the brand with an identity that feels sturdy and modern but referring to core Codility brand at the same time.
